Tokyo Banana’s Company Bringing Japanese ‘Butter Cereal Cookies’ To S’pore

While we await Bake Cheese Tart’s pop-up this December, Japanese cookie brand Sugar Butter Tree will be making its debut in Singapore this Sept 20, at a pop-up counter in Takashimaya’s basement food hall.
These cookies are brought in by Grape Stone, the same company behind the very popular Japanese souvenir snack, Tokyo Banana. 
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Sugar Butter Tree cookies are described as ‘butter cereal cookies’, with a biscuit base made from a mixture of cereal grains, whole grains and rye.
The crumbly, buttery treats are typically layered with a white chocolate cream filling, though seasonal flavours like pistachio and burnt butter caramel are available in Japan.
For its launch in Singapore, only the original white choc-flavoured cookies will be available here, and sold in packs of either seven pieces ($11) or 14 pieces ($21). That’s around twice the price of what you’d pay in Japan — Sugar Butter Tree’s website lists it at ¥572 ($5.20) for seven pieces, and ¥1,134 Yen ($10.31) for a 14-piece pack. Still cheaper than buying an air ticket, we guess.
A bite-sized version of the cookie, called (and we dare you to recite this quickly) ‘Sugar Butter Sand Tree Almond Chocolate’ will also be sold at the pop-up counter.
Similar to the OG cookies, these are made with six types of cereal grains, albeit smaller and wrapped around an almond chocolate nut filling. They will be sold here at $24 for 8 small packets. (Ed’s note: Grape Stone’s PR has updated that Sugar Butter Tree’s cookies will be sold at a dedicated pop-up counter at Takashimaya’s basement food hall.)
Sugar Butter Tree will be available from Sept 20, 2024 at B2 Takashimaya Food Hall, 391 Orchard Rd, S238872. 
Photos: Instagram/Sugar Butter Tree Japan, Google/Sugar Butter Tree Japan
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